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SPECIAL OFFERS
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The following book is offered at a 10% discount if you contact the publisher direct and quote medcomms networking.
Compliance, Codes and Communications (2nd edition)
A practical guide to pharmaceutical marketing in the UK, with important European insights
Written and published by Judith Grice, Pharmacodes
ISBN: 978 0 95608 4439 Published January 2011
A practical guide to pharmaceutical marketing in the UK, plus tables of key European national differences.
» Fully revised and updated in line with The New ABPI Code 2011
PLUS
» Updated tables of Key European national differences
This book is an easy-to use practical guide and companion to the ABPI Code, written for those involved in producing and reviewing promotional and communications materials for prescription medicines in the UK. It starts with a concise review of the basic principles and procedures of the ABPI Code followed by chapters that provide the following:
Easy-to-understand information on the Code of Practice
Suggestions on how to interpret the rules for a wide range of activities
“Hints and tips” on how to stay compliant
“Case reports” providing important insights into interpretation of the Code
Additionally, it is an invaluable aid for those involved in promotional activities on a pan-European basis by providing tables of the European national differences.
Contact: Judith Grice
Web: Pharmacodes
Email: judith.grice@pharmacodes.com
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The following book is offered at a 20% discount if you order online or by phone using reference DX34.
2nd Edition of GETTING RESEARCH PUBLISHED:
an A-Z of publication strategy
Written by Elizabeth (LIz) Wager
Published by Radcliffe Publishing
ISBN: 9781846194085 Published March 2010
Getting research published can be difficult and frustrating. Many authors experience long delays, high rejection rates and journal processes that can seem so opaque and arcane that even those who have successfully published are often unable to say what they did right. Understanding publication strategy can prevent or reduce many of these problems.
This revised and updated edition of Liz Wager’s popular and highly regarded guide uncovers the ethics, conventions and often unwritten rules of publishing in peer-reviewed journals and at conferences. It gives clear advice on how to choose the right journal, how to avoid delays, authorship disputes and many other problems associated with being published. The A-Z format makes this a clear, accessible resource relevant to readers with different levels of experience and different backgrounds, including students and healthcare professionals, medical researchers, and people working in drug companies and communications agencies developing publication strategies.
Telephone: +44 (0) 1235 528820
Web: Radcliffe Publishing
For bulk orders (more discounts apply) email: carlos.sejournant@radcliffepublishing.com
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