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SPECIAL OFFERS
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The following book is offered at a 10% discount if you contact the publisher direct and quote medcomms networking.
Compliance, Codes and Communications:
A practical guide to pharmaceutical marketing in the UK, with important European insights
Written and published by Judith Grice, Pharmacodes
ISBN: 978 0 95608 4415 Published November 2008
Judith says "Our aim when writing this book has been to produce an easy-to-use practical guide and companion to the ABPI Code, for those involved in producing and reviewing promotional and communication materials for prescription medicines in the UK. It starts with a concise review of the basic principles and procedures of the Code followed by chapters that provide the following:
Easy-to-understand information on the Code of Practice
Suggestions on how to interpret the rules for a wide range of activities
“Hints and tips” on how to stay compliant
“Case reports” providing important insights into interpretation of the Code
Additionally, it will also be an invaluable aid for those involved in promotional activities on a pan-European basis by providing summaries of the key similarities and differences in the national regulations and self-regulatory codes of many European countries."
Contact: Judith Grice
Web: Pharmacodes
Email: judith.grice@pharmacodes.com
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The following book is offered at a 10% discount if you order from the web site at www.codeinpractice.co.uk or contact the publisher direct and quote CIPNET.
The Code in Practice
Written and published by Joan Barnard
ISBN 978-0-9552093-3-8 4th Edition Published 2008
This practical guide to the ABPI Code of Practice is widely used throughout the industry and generally considered invaluable for anyone involved in promotional material or activity. It covers Code requirements in principle and in detail, always reflecting Joan’s very practical approach to the Code and her ability to explain Code requirements in a clear and accessible way.
The new (fourth) edition, has been expanded and fully updated in line with the 2008 Code.
Joan is Managing Director of Code in Practice Ltd, which provides Code-related consultancy, including copy approval, training, and compliance and audit.
Contact: Joan Barnard
Web: Code in Practice Ltd
Email: joan@codeinpractice.co.uk
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