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MORE DETAILS
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USEFUL READING
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Strategic MedComms Forum 2011: Trust and Transparency - Myth and Reality - report of the main points discussed
Published by NetworkPharma, 10 October 2011
David Williams of 3C Strategy and Ryan Woodrow of Woodrow Medical Communications, review the wide-ranging discussions that happened at the Strategic MedComms Forum 2011 on 14 September 2011 in London.
[Read on to find out more]
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Surviving in the Social World: the changing mindset of pharmaceutical sales and marketing
Published by NetworkPharma, 15 June 2011
This Expert Review looks at the pharmaceutical industry's progress in the world of social media. It explores what can be done within current regulations and, importantly, why the industry must develop a new 'social strategy' - before it's too late. Written by Karen Winterhalter. This report is available to download free of charge with the compliments of Dove Press.
[Read on to find out more]
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CME Spotlight: education providers and pharma need guidance
Published by Pharmafocus, 27 April 2011
Eugene Pozniak looks at who should be involved in CME when it comes to commercial organisations and non-academic partners, and how their activities dovetail into the existing structures that deliver ‘medical education’.
[Read on to find out more]
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Update on Guidelines for Medical Writers and Publication Planners
Published by NetworkPharma, 13 April 2011
This Expert Review charts the evolution of publication practice, highlighting the latest changes to guidelines and summarising their recommendations on major issues. Written by Elizabeth (Liz) Wager. This report is available to download free of charge with the compliments of Adis, a Wolters Kluwer business.
[Read on to find out more]
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Report of the 3rd Annual Meeting of the European CME Forum
Published by NetworkPharma, 16 February 2011
An in-depth report from the Third Annual Meeting of the European CME Forum, held in Berlin 16-17 November 2010. Written by Eugene Pozniak and David Williams. This report is available to download free of charge with the compliments of Haymarket Medical Education.
[Read on to find out more]
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CME Spotlight: Uniting European CME
Published by Pharmafocus, 20 December 2010
Eugene Pozniak reflects on discussions at the third annual meeting of the European CME Forum and is encouraged to report that after two days of discussion and debate, in a poll taken at the end of the meeting, 84% of the people in the room said that they believed that there was a strong future for CME in Europe.
[Read on to find out more]
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Navigating the minefield
Published by PMLive.com, 11 November 2010
Dr Alisa Pearlstone of PCM Scientific reflects on the changing face of CME in Europe: have reports of its 'death' been greatly exaggerated?
[Read on to find out more]
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Strategic MedComms Forum 2010: Reshaping the healthcare conversation - report of the main points discussed
Published by NetworkPharma, 27 October 2010
David Williams, 3C Strategy Limited, reviews the wide-ranging discussions that happened at the Strategic MedComms Forum 2010 on 30 September 2010 in Oxford.
[Read on to find out more]
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Wool, cotton, motor bikes and medical writing
Published by Pharmaphorum, 22 September 2010
Chris Stevenson questions whether outsourcing medical writing is simply a matter of time.
[Read on to find out more]
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Time to take conflict of interest seriously
Published by Pharmaphorum, 22 September 2010
Chris Stevenson suggests that conflict of interest is becoming more common across the industry, and questions whether not only medical professionals should seriously consider it.
[Read on to find out more]
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CME Spotlight: Reshaping the healthcare conversation
Published by Pharmafocus, 2 September 2010
Eugene Pozniak asks "Is it appropriate for a medical education agency to engage with Continuing Medical Education?"
[Read on to find out more]
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What’s in a name?
Published by Pharmaphorum, 31 August 2010
Chris Stevenson asks "Do medical marketing and education need standardised nomenclature?"
[Read on to find out more]
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Raising the bar
Published by PMLive.com, 10 May 2010
Developments in European Continuing Medical Education (CME) are gathering pace; there are now meetings dedicated to it and CME is increasingly attracting the attention of pharma companies and regulatory bodies. Also, the volume of articles published on it in the European pharmaceutical trade press has multiplied several times over in the past 18 months. This article, by Eugene Pozniak, examines what has contributed to this change and how the situation in Europe is progressing.
[Read on to find out more]
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Crystal clear
Published by PMLive.com, 15 March 2010
Much as was seen with the recent UK parliamentary expenses scandal, simply following guidelines in letter but not in spirit is not acceptable. An increasing awareness of issues regarding authorship, conflicts of interest, and the general publication ethics of scientific research have led to the publication, in 2009, of a new set of guidelines, the Good Publication Practice for Communicating Company Sponsored Research: the GPP2 guidelines.
[Read on to find out more]
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CME Spotlight: Restoring confidence
Published by Pharmafocus, 25 February 2010
Eugene Pozniak reports that the recent conference of the European CME Forum in London demonstrated that in Europe we have enough interest and momentum to proceed with an increasingly coherent and independent approach.
[Read on to find out more]
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Plug and play?
Published by PMLive.com, 27 January 2010
There has been a trend towards mandatory CME across Europe in recognition of the vital role it plays in updating physicians on new developments in their field, as well as in maintaining competence and improving public confidence in the healthcare profession. However, there is considerable disparity in the way that CME programmes are organised and run within Europe.
[Read on to find out more]
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Good publication practice for communicating company sponsored medical research: the GPP2 guidelines
Published by BMJ.com, 29 November 2009
Written by a team led by Chris Graf, and published in the BMJ, in response to changes in the environment in which authors, presenters, and other contributors work together to communicate medical research the International Society for Medical Publication Professionals (ISMPP) has updated the good publication practice guidelines.
[Read on to find out more]
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Inform or influence
Published by PMLive.com, 7 October 2009
The European continuing medical education (CME) environment is evolving significantly; pharma used to look at it with foot-shuffling inquisitiveness, but is now more willing to question its potential. Pharmaceutical companies are considering whether steering clear of it puts them at a competitive disadvantage or if providing a grant for CME would benefit them – especially in today's tightening regulatory environment.
[Read on to find out more]
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The gold standard
Published by PMLive.com, 1 October 2009
The Certified Medical Publication Professional (CMPP) credential reflects the evolution of an industry that is striving to raise the bar of professionalism and competency in its medical publication planning activities. Article written by Alfred Weigel is director, medical publications, at Boehringer-Ingelheim Pharmaceuticals and ISMPP President, 2009-2010.
[Read on to find out more]
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Winning webinars
Published by PMLive.com, 18 August 2009
Other industry sectors realise that 'webinars' can be a company's most cost effective customer interaction tool. Pharma needs to catch up and start to look at 'Return on Webinar' (RoW) as a new measure, argues Alex Monaghan
[Read on to find out more]
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Can the Relationship between Doctors and Drug Companies Ever Be a Healthy One?
Published by PLOS Medicine, 21 July 2009
In this PLOS Medicine debate, Emma D'Arcy, co-founder of a social networking site that facilitates interactions between doctors and drug companies, argues that it would be valuable to the public if we could establish “authentic alliances” between these professionals. But journalist Ray Moynihan argues that such alliances are prone to the corrupting influence of pharmaceutical industry money, and that disentanglement is a healthier alternative.
[Read on to find out more]
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Top ten tips for conference posters
Published by The Publication Plan, 8 July 2009
Posters prepared for medical conferences are an important part of any publications plan. Jane Fraser provides some useful tips.
[Read on to find out more]
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Cutting-edge delivery
Published by PMLive, 15 June 2009
A recent report from the Healthcare Communications Association (HCA) showed that 58 per cent of surveyed agency members are seeing an increase in medical education (med ed), and about a third is seeing an increase in PR, with a corresponding third seeing a decrease.
[Read on to find out more]
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The Changing Shape of Healthcare Communications - Summary Report of Annual Benchmarking Survey 2008
Published by The Healthcare Communication Association (HCA), January 2009
The Healthcare Communications Association (HCA) conducts an annual benchmarking survey, exploring trends in the provision of communication services to the healthcare industry. This report provides a short summary of the findings that have been disseminated in detail to the survey participants.
[Read on to find out more]
Download the Appendix to learn More about the HCA and a special supplement to learn more about one of the core topics, Consultancy selection and the procurement process.
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What to look for in a publication planning agency
Published by The Publication Plan, 5 January 2009
Not all agencies are created equal, and the importance of establishing the ‘right fit’ between your organisation’s business need and the capability and capacity of your partner agency is one of the most important strategic decisions your project team will make.
[Read on to find out more]
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WHAT ELSE?
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Please participate in our MedComms Networking Barometer 2012 survey
Complete the online survey
Spread the word, please encourage all relevent others to join in and share
their own views
Closing date
31 January 2012
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